Getting Started with Passport

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Welcome to this tutorial on Passport!

This tutorial will cover:

  • How to access Passport
  • What kind of information is available
  • How to do a search

To get started, from the Parrish Library homepage, select the List of Business Databases on the left side of the page.

Then select Passport.

What kind of information is available?

Passport is an online business information system providing business intelligence on countries, consumers and industries. It offers integrated access to statistics, market reports, company profiles and information sources.


  • Click “Search” in the main navigation located at the top of the page.

Passport calls this a search tree, you can either search the full tree or browse for the content you’re looking for.

You can select a specific category or topic, select all, or select what you’re looking for from the list.

  • Select “Pet Care.” Then click “Pet Food.”
  • Next, narrow the results down by selecting “Dog and Cat Food.” Then click “Dog Food.”
  • Next select the geography you are interested in and click “Next.”
  • Choose “North America” from the list, then select “USA.”
  • Click “search.”

Search criteria will be displayed at the top of the page.

At any time, you can click on “Modify Search” to make changes to your search.


Results will be divided into two tabs; statistics and analysis.

You have the option to refine your search on either tab, and the analysis page allows you to sort the results by relevance, alphabetically, or by date.

Viewing Reports

From the analysis tab,

  • Click “Dog Food in the US” to view the country report.

At the top, you can view different sections of the report by clicking the other tab options.

  • To download, click the download tab at the top of the page.

Help Resources

If you find you need more help when using Passport, you can click on the “Help” button in the main navigation for access to help guides and statistics.

What have you learned?

Now you know how to access Passport, what kind of information is available, and how to do a search.

Thank you for using this tutorial!

If you have any questions or feedback, please contact us at