Getting Started with ReferenceUSA

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Welcome to this tutorial on ReferenceUSA!

This tutorial will show you:

  • How to access ReferenceUSA
  • What kind of data is available
  • How to do a search

To get started, from the Parrish Library homepage, select the List of Business Databases on the left side of the page.

Then select ReferenceUSA.

Note: If you experience issues with this Guide closing when you access the database you may need to open the Guide in a separate window.

What kind of information is available?

ReferenceUSA offers several searchable database modules containing detailed information on more than 12 million U.S. businesses and employers; 89 million U.S. residents; 855,000 U.S. health care providers; 1.5 million Canadian businesses; and 12 million Canadian residents.

Database Interface

From the homepage you can select one of the available databases to get started.

The default database should be U.S. Businesses. You can use the green links on the right side of the screen to do a Quick Search by keyword, or choose the Advanced Search option.

Advanced Searching

Make sure that “U.S. Businesses” is selected from the list of available databases.

  • Click on the “Advanced Search” link to the right of the screen.

From the filter options on the left side of the page, select the following:

  • Company Name
  • Executive Title
  • City/State

Next, you’ll need to fill in the filter criteria.

  • Company Name: type "Meijer", then click "add"
  • Executive Title: select "General Manager"
  • City/State: choose "Indiana"

Then click “Update Count” in the upper right corner to filter the search results.


You’ll notice that this generates about 10 results.

  • Click “View Results” to view the list of all the general managers of Meijer stores in Indiana.

The heat map button at the top of the list will allow you to quickly compare each store by geographic location, sales, or number of employees.

  • Click “Heat Map” at the top of the page, then select “Number of Employees.”

We can see that the Meijer located in Kokomo has the largest number of employees.

  • Click “Back to Results” in the top left corner of the page.
  • Click on the check box next to one of the stores, then click "Details" to view information such as job listings or industry profile for that specific location.

You can navigate this report using the quick links on the left, or print or download using the buttons in the top right corner.

What have you learned?

Now you know how to access ReferenceUSA, what kind of data is available, and how to do a search. 

Thank you for using this tutorial!

If you have any questions or feedback, please contact us at