Welcome to this tutorial on eMarketer!

This tutorial will show you:

  • How to access eMarketer
  • What kind of information is available
  • How to do a search

To get started, from the Parrish Library homepage, select the List of Business Databases on the left side of the page.

Then select eMarketer.

What kind of information is available?

eMarketer includes daily research articles, analyst reports, and a database of e-business and online marketing statistics aggregated and analyzed from over 2,800 sources. 

Database Interface

From the homepage you can browse by topic, industry, audience, or country, or complete a search.

Searching

  • Type “Facebook” in the search bar.

Using the filters on the left, narrow your search results.

  • Click on “geography.”
  • Select “North America."
  • Choose “United States.”
  • Select “Within last 90 days” under publication date.

Next, limit the results in the demographics section by clicking “Age” and then selecting “Millennials.”

Note: If you find you’ve narrowed your results too much, click on the red “X” next to an item to remove that filter.

Results

Results can be sorted by “Best Match” or by “Date.”

  • Click on one of the results to open it.

Depending on the result type, you may have different export options, such as the options to export by email, PDF, JPEG, or Excel.

What have you learned?

Now you know how to access eMarketer, what kind of information is available, and how to do a search.

Thank you for using this tutorial!

If you have any questions or feedback, please contact parrlib@purdue.edu.