Welcome to this tutorial on SimplyAnalytics!

This tutorial will show you:

  • How to access SimplyAnalytics
  • What kind of information is available
  • How to create a project

To get started, from the Parrish Library homepage, select the List of Business Databases on the left side of the page.

Then select SimplyAnalytics.

Note: If you experience issues with this guide closing when you click on the database, try opening the guide in a separate window.

What kind of information is available?

SimplyAnalytics contains extensive data including demographic, housing, employment, consumer spending (CEX), D&B business points-of-interest file, and marketing data from Mediamark Research (MRI).

Users also have access to SimmonsLOCAL consumer behavior data, Nielsen Scarborough survey data, and the EASI Life Stage Clusters classification system.

Data is available at the State, Congressional District, County, City, ZIP Code, Census Tract and Block Group level as well as custom trade area and the entire United States.

Account Login

In order to access SimplyAnalytics, you can either create an account or log in as a guest.

Please note that if you log in as a guest, your work will not be saved.

Database Interface

Once you’ve signed in, you should see the SimplyAnalytics interface.

To get started, you can select one of the options for creating a specific project, such as a thematic map, time series table, bar chart, or crosstab table; or click on the New Project button at the top of the page.

Creating a New Project

When creating a new project, you’ll be prompted to select one or more locations. Type Indiana into the search box and click Next.

The next screen will prompt you to select data variables.

It’s important to note that additional data variables are available so if you don’t see what you’re interested in, you’ll be able to select it later.

Education attainment and median household income are selected by default. Let’s uncheck those options and select total population, then click create project.

Results Map

SimplyAnalytics will generate a map based on the selected criteria. On the right side of the screen you should see the map legend; which you can make changes to using the edit button, as well as additional views you can toggle between to see the data broken down differently.

On the left side of the screen you can browse data variable by category or data type, add additional locations, and search for businesses by name, keyword, or use the advanced search to by SIC or NAICS code.

At the top of the page you can give your project a name and see what quickly see variables have been selected. You can also filter, adjust view settings, and export the current view.

Another Example

From the data options on the left side of the screen, select jobs & unemployment and filter by employment industry.

Then, select # of food preparation and serving related occupations.

Now, click Businesses and search for “coffee.”

You should see the number of food prep occupations related to coffee, most likely, coffee shops, by county.

If you zoom in closer on the map, you’ll see each location highlighted by a yellow dot. Yellow dots with numbers indicate that there are multiple locations relatively close to one another. Clicking on the dot will bring up additional details about the business, or businesses, such as SIC and NAICS codes.

Additional Views

When you added a business to your search criteria, you may have noticed an additional view option was added to the list of views on the right-hand side of the screen. This view gives provides a list view of all of the coffee related business in Indiana which can be exported to Excel using the Export button in the upper right corner.

You can always add additional views using the New View button in the upper right corner. Keep in mind that you may need to select additional data variables depending on the type of view you select as not all view types are available for all data variables.

Additional Resources

If you need more help using SimplyAnalytics, click on the support button in the upper right corner to navigate to the Help Center where you can search frequently asked questions and view tips & tricks, view tutorials, or download the training guide.

What have you learned?

Now you know how to access SimplyAnalytics, what kind of information is available, and how to create a project.

Thank you for using this tutorial!

If you have any questions or feedback, please contact parrlib@purdue.edu.