Competitive Intelligence

Identifying and gathering competitor and product information for public and private companies

Learning Outcomes

After completing this module, students will be able to:

• Identify the steps, categories, uses, and methods of Competitive Intelligence
• Understand how to do Competitive Intelligence in an ethical manner
• Locate Competitive Intelligence resources

List of Videos

1. Competitive Intelligence and its uses (03:16)
2. Categories of Competitive Intelligence (03:39)
3. Competitive Intelligence ethics (04:12)
4. Competitive Intelligence methods and models (04:58)
5. Competitive Intelligence research (04:22)
6. Competitive Intelligence resources at Purdue (03:39)